Cattani ESAM Group is pleased to announce Joshua Dalla Santa’s appointment as Head of Marketing, in recognition of his leadership in strategy, commercial execution, regulatory outcomes and market development across Australia and Asia.
Since joining Cattani, Joshua has established marketing as a strategic business capability that drives growth and long-term performance. He has enhanced market access, customer education and digital engagement, while fostering stronger relationships among customers, dealers, regulators, technical teams and business leaders across Australia and Asia.
He offers extensive expertise in expanding opportunities in the medical device market, backed by a strong understanding of regulatory systems across Southeast Asia. With practical knowledge of frameworks in countries such as Thailand, Malaysia, Vietnam and Singapore, he has transformed regulatory complexity into a competitive advantage. His command of each market’s registration pathways, documentation requirements and review timelines enables him to develop effective registration strategies and create new business opportunities for the organisation.
By collaborating with international partners, regulatory authorities and regional distributors, he has advanced key medical device registrations and opened new commercial channels. His skill in building trusted relationships and aligning stakeholder priorities has accelerated market access and strengthened the organisation’s regional presence. This track record of converting regulatory insight into growth positions the organisation to compete in Asia’s most dynamic healthcare markets.
Joshua’s leadership has enhanced Cattani’s digital presence in Australia and Asia. Under his direction, the company launched new regional websites, leading to significant increases in user engagement, brand visibility and direct customer interaction.
Joshua has expanded his leadership beyond marketing by collaborating with sales, operations and technical teams to improve technical training, customer education, dealer development and cross-functional collaboration. His focus on clear ownership, knowledge sharing and team capability has improved execution across business units.
Cattani leadership noted that Joshua’s impact extends well beyond marketing.
“Joshua consistently translates strategy into results. His marketing expertise, commercial thinking and regulatory leadership have made a significant contribution to our business, while his commitment to developing people has strengthened our teams. He has helped build our position across Australia and Asia and create new opportunities for future growth.”
As Head of Marketing, Joshua will continue to lead Cattani’s marketing, education, digital, customer engagement and regional growth strategies. He will focus on enhancing customer value, supporting dealer networks, advancing regulatory success and driving sustainable growth across Australia and Asia.