New Head of Sales brings proven key-account leadership and a partner-first approach to Cattani dealers across Australia and New Zealand.
Cattani has promoted Troy Carter to Head of Sales at Cattani ESAM Group, in a newly created role designed to strengthen sales leadership and channel support to the Cattani Authorised Network.
Troy will take the lead on sales across Cattani in Australia and New Zealand, covering our authorised channels. He will join the Leadership Team and lead the newly appointed Business Development Manager.
Since joining the company as Business Development Manager – Corporate in March 2020, Troy has built an outstanding record with major accounts. His consistent account discipline and ability to build durable commercial partnerships have made him a trusted and respected resource for colleagues, customers and channel partners.
Troy’s promotion to Head of Sales provides Cattani authorised dealers with an even greater level of support. His experience in key accounts, route-to-market strategies, and building sustainable customer relationships makes his appointment a logical step for Cattani and their strong growth within the region. By aligning sales strategy, team capabilities, and network development, he will help ensure that dealers receive the focus, responsiveness, and commercial support needed to continue growing.
Please join us in congratulating Troy.